The concept of teams spending for retro jerseys can lead to two things: a) merchandise sales if merchandising is indeed part of the overall business plan and b) giving fans a palpable sense of basketball nostalgia. Merchandise sales is about profit. Nostalgia is about public service -- in other words, it's a service for the fans -- or -- it's wanting to serve the fans. In short, it's doing it for the fans.
Alaska and San Mig Coffee won't wear retro jerseys tomorrow night. Although Alaska already rocked retro jerseys during official games before (good job Alaska). PBA Fan Artist Hael Pinat does an excellent job visualizing what a "retro" Alaska vs San Mig Coffee match-up would look like. It looks super awesome right? But what about San Mig Coffee? With the team's incredible history and just as incredible fan base, isn't it time that this team rocked some retro jerseys of its own? MH
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