4:00am Summer Nights. New Nike Commercial featuring Kobe Bryant in China. VIDEO:

One thing this new Nike TV commercial (which airs only in China) does is reinforce the legend that Kobe Bryant trains like nobody else. It starts with Kobe saying, "I think being up at 4:00am adds to the mental toughness." If Kobe ever decides to become a full-time trainer years from now, best of luck to whoever will decide to train under him. Seryoso, good luck. Even in this "Mamba Mentality" commercial, even on young Chinese players, Mamba is relentless. MH