"In design, you're able to create the future." Nike Basketball Inside Access - Design Minds. VIDEO:

I've been fortunate enough to have met the creative forces behind the kicks you've grown to love. One  big takeaway from interviews with sneaker designers like Leo Chang: you see the power of visual thinking. Here's a quick inside look at how Nike designers come up with concepts like the KD VI or how they craft apparel ideas for Kobe Bryant and LeBron James. It's about the collaboration of top talent. It's about great minds learning from one another. It's about creating the future. MH