Friday, March 6, 2015

Transitions ® Signature ™ Lenses let me live a sports Life Well Lit ™

A big part of my job as a sportscaster is to see the little details that complete the whole story. So when I was inside the arena the other day, I looked around, and I searched for particular moments and scenes that will help tell the story of the game. As I walked around the basketball court, even if only half of the overhead lights were switched on, my Transition ® Signature ™Lenses helped me find these interesting moments and scenes because they provide greater adaptability to different types of lighting and environmental conditions, thus providing a superior vivid vision experience.

And because I'm wearing lenses - powered by Chromea7™ technology - that are fully clear indoors, they enhance the way I see all the sports moments I want to see. These lenses helped me easily spot John Ferriols - the tough player with the most awesome haircut in the league! These lenses are also fully clear at night, block 100 percent of UVA and UVB rays, provide optimal tint at outdoor conditions, and are tested in over 200 real-life conditions.

Moments later, with my Transitions ® Signature ™ Lenses, I approached the locker room and, despite walking along the unevenly lit tunnel, quickly saw Beau Belga - the rugged enforcer who was wearing that day's cutest pair of socks! Transition ® Signature ™ Lenses feature the most responsive adaptive lenses by Transitions Optical to date, developed from Transitions Optical's latest patented Chromea7™ technology - the new exclusive dye formulation enabling a more responsive activation when triggered under different light conditions.

As a sportscaster, it was great to see the beauty of sports in the details. I didn't just see basketball players getting ready to play a big game. I saw the tough player with the superb awesome haircut. I saw the rugged enforcer with the most adorable pair of socks. I got to know more about the players and their teams because I could see more details about the players and their teams even before all the bright lights are turned on. That's how Transitions ® Signature ™ Lenses let me live a Life Well Lit™. I can now see everything I was meant to see in sports. To see every exciting details in how athletes win, how teams succeed, and how games are won.

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Thursday, February 26, 2015

Cruising, Shooting, Learning the "Soul of Motion" at the 2015 Mazda Kodo Drive

"A great photograph is a full expression of what one feels about what is being photographed in the deepest sense and is thereby a true expression of what one feels about life in its entirety." - Ansel Adams

The term automative photography, in a sense, is a misnomer. Initially, the term automative photography suggests the act of shooting a car - an inanimate subject matter. But when you're committed to the act of shooting a car like the Mazda 6 or Mazda 3 of Mazda CX5, when you're going down on all fours trying to get that winning image, when your senses know that a sunset, a bridge, and moving car belong together automative photography is not at all photography with an inanimate object. Automative photography, really becomes photography involving three moving, breathing, and life-alterting subjects: the one taking the photo, the one looking at the photo, and the car.

My "Kodo in Motion shot of the CX5 taken with the FujiFilm X30
The shooter is not just a machine taking shots. The viewer is not just an observer who doesn't feel. In the same manner, based on the Mazda Kodo design language, a car isn't simply a mass of metal. Mazda believes a car is like a living creature that creates an emotional bond between a driver and their car comparable with the relationship between horse and rider.

My "Details" shot of the CX5 taken with the FujiFilm X30

Through the photos we took during the 2015 Mazda Kodo Drive x FujiFilm Photography Workshop at the Green Canyon Resort in Clark, Pampanga, we learned that in the "Kodo: Soul of Motion" language, there is a striking relationship connecting the photographer, the viewer, and the car.

My "Details" shot of the CX5 taken with the FujiFilm X30

We're all animals that chase, dash, pounce. Like the inspiration behind Mazda's Kodo - the cheetah. Because Mazda's "Soul in Motion" design embodies the dynamic beauty of life. Because we move. Because we can be moved. Because we believe in the power of everything that moves.

My "Basic Pose" photo of the CX5 taken with the FujiFilm X30

Through the three exercises (Basic Pose, Details, Kodo in Motion) prepared by Top Gear photographer Mikko David, we saw the embodiment of "Soul in Motion" even when the Mazda 6, Mazda 3, and Mazda CX5 all stood still. We saw the Kodo even when looking at the finest details. The Kodo language makes Mazda cars move even when they're not moving. Kodo language makes them move even when you're looking at a shiny CX5 emblem. This, Mazda believes is the essence of the ultimate Motion Form.

Kodo brings us all together. The photographer. The viewer. The car. All with hearts beating, moving swiftly as one. MH

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