Cruising, Shooting, Learning the "Soul of Motion" at the 2015 Mazda Kodo Drive

"A great photograph is a full expression of what one feels about what is being photographed in the deepest sense and is thereby a true expression of what one feels about life in its entirety." - Ansel Adams

The term automative photography, in a sense, is a misnomer. Initially, the term automative photography suggests the act of shooting a car - an inanimate subject matter. But when you're committed to the act of shooting a car like the Mazda 6 or Mazda 3 of Mazda CX5, when you're going down on all fours trying to get that winning image, when your senses know that a sunset, a bridge, and moving car belong together automative photography is not at all photography with an inanimate object. Automative photography, really becomes photography involving three moving, breathing, and life-alterting subjects: the one taking the photo, the one looking at the photo, and the car.

My "Kodo in Motion shot of the CX5 taken with the FujiFilm X30

The shooter is not just a machine taking shots. The viewer is not just an observer who doesn't feel. In the same manner, based on the Mazda Kodo design language, a car isn't simply a mass of metal. Mazda believes a car is like a living creature that creates an emotional bond between a driver and their car comparable with the relationship between horse and rider.

My "Details" shot of the CX5 taken with the FujiFilm X30

Through the photos we took during the 2015 Mazda Kodo Drive x FujiFilm Photography Workshop at the Green Canyon Resort in Clark, Pampanga, we learned that in the "Kodo: Soul of Motion" language, there is a striking relationship connecting the photographer, the viewer, and the car.

My "Details" shot of the CX5 taken with the FujiFilm X30

We're all animals that chase, dash, pounce. Like the inspiration behind Mazda's Kodo - the cheetah. Because Mazda's "Soul in Motion" design embodies the dynamic beauty of life. Because we move. Because we can be moved. Because we believe in the power of everything that moves.

My "Basic Pose" photo of the CX5 taken with the FujiFilm X30

Through the three exercises (Basic Pose, Details, Kodo in Motion) prepared by Top Gear photographer Mikko David, we saw the embodiment of "Soul in Motion" even when the Mazda 6, Mazda 3, and Mazda CX5 all stood still. We saw the Kodo even when looking at the finest details. The Kodo language makes Mazda cars move even when they're not moving. Kodo language makes them move even when you're looking at a shiny CX5 emblem. This, Mazda believes is the essence of the ultimate Motion Form.

Kodo brings us all together. The photographer. The viewer. The car. All with hearts beating, moving swiftly as one. MH

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Want to share your own Basketball Fan Art? Tag me on Twitter through @micohalili or on Facebook through Mico Halili II. Don't forget to watermark your Basketball Fan Art with your Twitter or Facebook name so fans and players will know where to reach you. Also, kindly acknowledge the photographer of the original photo. Keep em coming guys! MH

#BasketballFanArt featuring Marc Pingris, Mac Baracael, James Yap, Ginebra, Purefoods and more. GRAPHICS:

Want to share your own Basketball Fan Art? Tag me on Twitter through @micohalili or on Facebook through Mico Halili II. Don't forget to watermark your Basketball Fan Art with your Twitter or Facebook name so fans and players will know where to reach you. Also, kindly acknowledge the photographer of the original photo. Keep em coming guys! MH

#HoopJunkie Jinno Rufino is the new Tattoo ambassador!

Tattoo selecting Jinno Rufino as its new ambassador is like Chris Paul making a perfect lob pass to Blake Griffin. It’s a slam dunk! As the official broadband services partner of the NBA in the Philippines, Tattoo should be represented by a guy who thinks about the NBA 24/7. That’s a hoop junkie. And the Jedi of all hoop junkies is Jinno Rufino.

“Tattoo welcomes Jinno on board as our latest brand ambassador for our new Home broadband offers. His dynamic lifestyle and extensive knowledge of basketball make him the perfect personality to represent our partnership with the NBA,” said Jurist Gamban, Vice President for Tattoo Home Broadband Business.

“I am very proud to be part of the Tattoo family. This partnership with the NBA brings the digital experience to the next level as they allow more Filipinos to be more involved and exhilarated by basketball. I look forward to the exciting line-up of Tattoo and our activities in the coming months!” Rufino said.

In line with the exciting digital partnership between Tattoo and the NBA, Tattoo is offering the Special Edition Tattoo Plan 1299 which features the NBA LEAGUE PASS. Surf at speeds of up to 5Mbps with 30 GB data allowance per month! 

The NBA LEAGUE PASS will grant subscribers access to:

• Unlimited live and on-demand viewing of every single game from the ongoing NBA    season, including the NBA Playoffs, NBA Finals and All-Star game

•  Full and condensed highlights viewing options

•  Streaming of every game in HD

•  Multi-game viewing of up to 4 simultaneous games

•  Integrated game statistics modules

http://tattoo.globe.com.ph/products/home-broadband.html

The NBA LEAGUE PASS that comes with the Special Edition Tattoo Plan 1299 is valid for 30 days with 7 days access! In fact, subscribers have the freehand to use the pass to watch any of their preferred NBA events.

Meanwhile existing Tattoo Home Broadband subscribers may avail of the NBA LEAGUE PASS as an add on by adding P299 per month. 

To know more about Tattoo Home Broadband, visit tattoo.globe.com.ph, call (02) 730-1010, visit the nearest Globe store, or get in touch with any authorized Globe Sales Agent.

Hurry! Sign-up in time for the 2015 NBA All-Star Weekend happening in New York City, February 13-16 (PHT) and transform your home into a world of non-stop NBA action. MH 

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As a sportscaster, I watch, read, write, and tweet a lot of sports content all the time under varied light conditions indoors and outdoors. So I'm really amped to see how Transition ® Signature ™Lenses enhances the way I watch, read, write and tweet about sports when it's sunny or cloudy outdoors or under different lighting conditions indoors. 

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Transitions ® Signature ™ Lenses lets me live a Life Well Lit™. I can now see everything we were meant to see in life. I can now see everything we were meant to see in sports. To see every astonishing detail in how athletes win, how teams succeed, and how games are won.

To see the beauty of life in the details. To see the beauty of sports by seeing every piece of action. I get to know more about life and sports because I can see more about life and sports. That’s how Transitions ® Signature ™ Lenses lets me live a Life Well Lit™.

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#BasketballFanArt featuring Marqus Blakely, June Mar Fajardo, Paul Lee, Jayson Castro and more! GRAPHICS:

Want to share your own Basketball Fan Art? Tag me on Twitter through @micohalili or on Facebook through Mico Halili II. Don't forget to watermark your Basketball Fan Art with your Twitter or Facebook name so fans and players will know where to reach you. Also, kindly acknowledge the photographer of the original photo. Keep em coming guys! MH